Airbus Blinkered By A380, Ignores 777X Threat

  • Deal For More A380s Takes Airbus’ Eyes Off 777X
  • More A380s Further Eats Into Finances Due To Loss Per Unit
  • Airbus’ Widebody Market Share Last Year Down To 36%

Airbus will likely firm up Emirates’ MoU for up to 36 more A380s – but at what cost?

The first 20 A380s of this new deal may well be slots that were or have been assigned to Amedeo – which has thus far failed to sign up any takers. Amedeo has an order for 20 A380s too.

In just over two years, the first 777X (777-9) will enter service with Emirates.

With the exception of the A350-900, Airbus’ other widebody jets like A330-800neo, A330-900neo, A350-1000 and the A380 have all been poor sellers. That John Leahy was utterly desperate to secure another A380 deal before he left Airbus means the company will be forced to build more unprofitable and ageing airplanes and still be devoid of a true 777-9 rival.

Airbus equally lacks a 787-9 and 787-10 alternative – and that was part of the reason that Emirates bought both at the 2017 Dubai Air Show.

The A350-1000 in particular has sold poorly. It was earmarked to be the stake through the 777-300ER heart. Boeing moved the game on with 777X and Airbus’ dithering widebody strategy will still limp on after its chief salesman has gone, calling into question Airbus’ claim to outdeliver Boeing by 2020.

Image Courtesy of Emirates

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