- 787 Delivery & Perfomance Dominance Kills A330neo
- A330neo Looks More Like Failed A340 Program
- EIS Could Slide Into 2019
The 2014 launch of the A330neo was supposed to herald a quick fix solution for Airbus to take on the 787-8 and 787-9 families. It has been anything but quick – especially for what is essentially a makeover project of a now gas guzzling twin whose best years are firmly in the past.
Sales wise, the A330neo family has been nothing short of a disaster – Airbus may well drop the A330-800neo whose orders have not materialised – a stark reminder of its abject inferiority versus the 787 family.
With no engines yet delivered for the A330-900neo, the program slippage underscores how irrelevant it will be when it does finally enter service. Just who in their right mind would want this “me-too” airplane whose costs are ballooning – rendering Airbus’ pricing power even more fragile when it comes to trying to win more orders.
As it stands, the A330neo likens itself to the poor-selling A340 family. And if Airbus cannot secure sizeable, non-junk credit rated airline orders, the A330 production rate will have to be negatively adjusted.
Given that the A330 is Airbus’ sole widebody [low margin] cashcow, the impact here would be far more profound than that for Boeing during its 777-777X transition.
Image Courtesy of Qantas.